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Your Guide to Mastering Digital Marketing in the Age of AI

Jerry Alistaire (Biniz Author, freelance writer, novel writer)

2024-09-10

What is digital marketing? It is the practice of disseminating your business information to the world via the internet and thereby growing your business. It is comprised of SEO (search engine optimization), PPC (pay-per-click), content marketing, and social media. The first thing you need to do is to set goals. An acronym known as SMART can help us with this. The letters stand for: specific, measurable, achievable, relevant, time-bound. Write out your goals and be as specific as possible. You can include metrics such as how many visitors you receive per day, or even per hour as you become more popular. Make the goals achievable. Do not aim so high that you become discouraged quickly. Remember, an elephant is eaten bite by bite. Figure out how you can go about eating the elephant that is your business growth by chopping up your goals in small pieces and have direct actions to meet those goals. Be sure to give yourself outer boundaries that are in specific time frames. Know how many visits you plan to receive by the end of the week, the end of the month, and the end of the year. Then, when you look at your statistics, mark whether you have hit that goal. Be very specific and do the calculation where you can see how much you missed or over shot your goal, and then calculate that as a percentage. You can see if you beat your goal by 100% or missed it by 10%. It may seem like a trivial piece of information, but it gives you a basis to increase or decrease particular actions in order to get more beats than misses, and this can greatly improve your business success. When looking at your metrics, be sure to visit competitor analysis websites, such as Similar Web, where you can see how much revenue your competitors are generating and what their statistics are, including where they are getting their traffic. When you are launching into content marketing, this is where Artificial Intelligence comes into place. AI can be used by using ChatGPT to get article ideas. These articles can then be put on your website and you can link to them from your social media accounts. Be sure to keep a calendar for your social media posts. If you look at other successful websites, they usually post once per hour on any given social media site, such as Facebook, X (formerly Twitter), Instagram, or Meowerr ( http://www.meowerr.com ). Now you have some tools in your belt so that you can start marketing your business using the internet. If you leverage these tools, maybe your business can be next on the S and P 500.

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